Live Nation acquires Large Champagne

Live Nation Entertainment has acquired online digital media measurement company Large Champagne, the businesses introduced late on Wednesday. Financial the deal weren't revealed.Located in La, Large Champagne measures online media consumption habits, regarding music particularly, and it has provided data aggregation, access and talking to services. This past year, the organization bowed its Ultimate Chart feature, intended instead of Billboard along with other traditional music charts, calculating musical recognition through a mix of sales, airplay, social networking activity, Internet radio activity, streaming activity and file-discussing.Employees of the organization all will be made available to LNE, with co-founder-Boss Eric Garland for everyone as gm for livenation.com, and co-founder-CMO Joe Fleischer being senior vice president of content and product strategy.Founded in 2001, Large Champagne started by calculating downloads on file-discussing site Napster. As the organization increased its achieve, its data grew to become invaluable being an A&R and advertising tool, particularly because of the business's measurement of non-traditional (and often illegal) installing activity, and how it can track geographic trends in recognition rich in levels of specificity.An argument launched through the companies notes that Large Champagne's metrics is going to be bolstered through the acquisition, with exclusive use of a range of LNE's ticket sales and retailing data."This acquisition fortifies our resolve for function as the leader in artist to fan data," LNE Boss Michael Rapino stated inside a statement. "BigChampagne's expertise will accelerate our pursuit to drive much deeper fan engagement throughout Live Nation driven by first class data technology." Contact the range newsroom at news@variety.com